新媒体销售（直播方向）招聘信息-蔚来汽车招聘-本地宝招聘

Live Operation Fellow Job responsibilities: 1.Content output: responsible for store online new media communication, short video, live content creation, and constantly innovate the content to reach the operational indicators; 内容输出：负责门店线上新媒体传播，短视频、直播内容创作，不断创新内容达成运营指标； 2.Brand communication: dissemination of products, brands, sales policy, obtain potential user resources for the sales team; 品牌传播：传播产品、品牌、销售政策，为销售团队获取潜在用户资源； 3.User Interaction: Interact with potential users through live broadcast, answer questions, drive traffic to the brand, and get more natural traffic and fans for the account; 用户互动：通过直播与潜在用户互动、答疑，为品牌种草，为账号获得更多自然流量和粉丝； 4.Lead conversion: live process with fans and users to form a good interaction, invite users to the store, reception transformed into owners; 线索转化：直播过程中与粉丝和用户形成良好互动，邀约用户到店，接待转化成为车主； 5.Data review: regular content data summary review, analysis and optimization. 数据复盘：定期进行内容数据汇总复盘，分析优化。 Requirements: 1. At least 2 years of experience in automotive anchor, new energy vehicle sales experience is preferred; 至少2年以上汽车主播经验，有新能源汽车销售经验优先； 2.Familiar with the mainstream new energy vehicles and luxury brand model characteristics; 熟悉主流新能源汽车以及豪华品牌车型特点； 3.Good at live telephony and retention skills; 擅长直播话术互动和留资技巧； 4.Familiar with the Tik Tok’s algorithm and natural traffic acquisition methods; 熟悉抖音算法及抖音自然流量的获取方法； 5.Confident and cheerful, photogenic; 自信开朗、上镜； 6.Can accept flexible work schedule; 能接受弹性工作时间安排； 7.Embrace NIO's startup company culture and possess the required psychological qualities. 认可蔚来汽车的创业公司文化，具备创业公司需要的心理素质。